Inspired Personal Branding is a proprietary diagnostic process developed with over 20 years of branding experience. We use an exclusive Socratic method of immediately identifying the essence of an individual’s personality that is immutable and rarely ever discovered by conventional personality testing. The results are astonishingly accurate and are immeasurable in insuring the future success of the individual. Traditionally, brand personalities are developed for products or companies. The avenue towards defining brand personalities for individuals can be quite cumbersome. Our approach to defining an individual brand personality is revolutionary because the entire process is completed within seventy-two hours. The results provide an individual with a clear understanding of what the world sees, feels and hears. The profile is simple and in line with the real and perceived individual. Brand Personality Interview The one-on-one interview appears as a profound conversation. During this interaction, questions are asked that uncover motivations, values, turning points, ambitions, beliefs, morals, ethics and fundamental drivers. Clients consistently describe the experience as one that was profoundly engaging, “I’ve told you things that I have never told anyone.” As a result, the insights begin well before the delivery of the profile. Brand Personality Profile The Brand Personality is an eloquently crafted one-page document that precisely describes the individual as a brand. Unlike lengthy personality profiles, the simplicity of the brand personality provides a foundation, essence and roadmap towards the individual’s engagement with direct reports, with their clients, with their prospective clients as well as the overall market. Applications of the Inspired Brand Personality Managing Business and Public Perception Assisting in Effective Selection of Executive Candidates Developing Powerful and Consistent leadership