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By David Harder on March, 7, 2016

What Is An Engagement CEO?

If only 13% of the world’s workers are engaged, the probability is fairly high that many CEOs are not taking charge of their culture. While surveys and leadership development are valuable pieces of employee engagement, personal transformation is even more critical. Most employees are overwhelmed with the pace of change and until we teach them how to change themselves in meaningful ways, efforts to improve engagement will continue to falter.

It takes a particular type of CEO to lead a fully engaged culture. In my upcoming book, The Great Disengagement – How we lost our enthusiasm for work and how we will win it back,  I discuss the leadership behavior the CEOs of highly engaged cultures have in common.



  • Take charge of the culture
  • Express continuous praise towards workers
  • Develop strong personal brands, which breed consistent behavior and messages
  • Constantly seek ways to keep workers current and relevant
  • Treat employees as their greatest asset versus a potential liability
  • Report engagement as a profit source rather than an expense
  • Effectively educate and inspired shareholders to support effective people initiatives
  • Tend to dismiss short term financial performance for long term value and brand strength
  • Tell themselves and others the truth, especially in subjects involving change
  • Keep themselves directly connected to the front line


I work with quite a few chief human resource officers. We often discuss the fact that when we find a CEO who practices these leadership behaviors, they are going to have a great professional experience. All too often, CEOs tell human resources to fix it and if that is the case, they will be eventually held accountable for a job that is more difficult than pushing an egg up a hill with a nose.


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For most of us, work is the biggest relationship that we have. Improve the quality of that relationship and our entire life gets better.
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Wednesday, March 23

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Social Networking has the power to transform turn businesses into category leaders, to develop rock star careers and to build rock solid support systems in a short period of time.

We provide a learning program in one day coupled to a support system that brings you to a whole new level of creativity, effectiveness and fun with social networking.

We have room for fifteen participants on March 23.

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