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Why the Employer Brand is the Most Important Brand of All

Why the Employer Brand is the Most Important Brand of All

By David Harder on the June, 17, 2019

Who would you rather work for?   United Airlines or Southwest Airlines?   Google or Yahoo?   Vons/Safeway or Trader Joe’s?   Odds are high that you have identified the better employer with each example simply through word-of-mouth or direct customer experience. Or, you might be seriously interested in working for one […]


Why the Employer Brand Became More Important Than the Consumer Brand

Why the Employer Brand Became More Important Than the Consumer Brand

By David Harder on the April, 23, 2019

Who would you rather work for?   United Airlines or Southwest Airlines? Google or Yahoo? Vons/Safeway or Trader Joe’s?   Odds are high that you have identified the better employer with each example simply through word-of-mouth or direct customer experience. Or, you might be seriously interested in working for one of these […]


How Southwest Airlines Continues to Fly High

How Southwest Airlines Continues to Fly High

By David Harder on the March, 26, 2019

There was a time when airline travel represented a special occasion. People dressed up, flight attendants served great food, and everyone had plenty of legroom. Today, airline travel is by and large a commodity. Unfortunately, when most CEOs decide their business is a commodity, they also treat the customers and […]


Stop Hiding.

By David Harder on the March, 13, 2019

Two years ago, I sat with one of the Deans at USC as she cried about the scandal with the School of Medicine, the President, and the physician who abused all of those young women. For people who have devoted their lives to students and building a world-class university, the […]


What If This Turmoil Isn't Political?

What If This Turmoil Isn’t Political?

By David Harder on the March, 12, 2019

If ever there was a time when America was at risk, it is right here and right now. Many friends and clients describe having more anxiety in day-to-day life than they did during the global financial crisis. But while we were preoccupied with the great recession, the world changed in […]


Why We Must Be Reminded Of The Values That Live Above Our Political Divide

Why We Must Be Reminded Of The Values That Live Above Our Political Divide

By David Harder on the February, 7, 2019

The modern culture of outrage has created a landscape where contempt shoots down progress before even putting a seed in the ground.   As many of my readers know, I am posting quotes, stories and speeches from John F Kennedy as a reminder of just how much words from our […]


Social Entrepreneur of the Month! He provides a miracle that science has chased for years.

Social Entrepreneur of the Month! He provides a miracle that science has chased for years.

By David Harder on the January, 7, 2019

He’s 81, a non-scientist, and has broken the code for a green future.   As I shared in a recent article, Social Entrepreneurs are becoming the single most impactful and positive change in the future of work. These are people who insist that changing our world for the better can […]


The Truth Behind Mary Barra's Debacle

The Truth Behind Mary Barra’s Debacle

By David Harder on the November, 27, 2018

General Motor’s CEO is clearly willing to take decisive action in moving the company forward. But, her overall performance is strikingly uneven.   Let’s start with the good news. Barra has made bold moves towards the future by investing in self-driving cars, electric vehicles and ride-sharing networks. In 2016, GM […]


IF JFK HAD LIVED ONE MORE DAY

If JFK Had Lived One More Day

By David Harder on the November, 24, 2018

“Change is the law of life. And those who look only to the past or present are certain to miss the future.” – John F. Kennedy   I still remember that day as if it just happened. I was in first or second grade. My adoptive father pulled up to […]


Does Your Bank Love You or View You as an Easy Mark?

Does Your Bank Love You or View You as an Easy Mark?

By David Harder on the November, 8, 2018

Many consumers pay little attention to the quality of certain vendors. Banking is all the same right? And yet, we find that the CEO or owner of all businesses sets the tone in how customers and employees are treated.   In 1990, I launched Inspired Work out of my condo […]


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