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Tag Archive from: leadership development programs

Why the Employer Brand is the Most Important Brand of All

Why the Employer Brand is the Most Important Brand of All

By David Harder on the June, 17, 2019

Who would you rather work for?   United Airlines or Southwest Airlines?   Google or Yahoo?   Vons/Safeway or Trader Joe’s?   Odds are high that you have identified the better employer with each example simply through word-of-mouth or direct customer experience. Or, you might be seriously interested in working for one […]


Why the Employer Brand Became More Important Than the Consumer Brand

Why the Employer Brand Became More Important Than the Consumer Brand

By David Harder on the April, 23, 2019

Who would you rather work for?   United Airlines or Southwest Airlines? Google or Yahoo? Vons/Safeway or Trader Joe’s?   Odds are high that you have identified the better employer with each example simply through word-of-mouth or direct customer experience. Or, you might be seriously interested in working for one of these […]


The Truth Behind Mary Barra's Debacle

The Truth Behind Mary Barra’s Debacle

By David Harder on the November, 27, 2018

General Motor’s CEO is clearly willing to take decisive action in moving the company forward. But, her overall performance is strikingly uneven.   Let’s start with the good news. Barra has made bold moves towards the future by investing in self-driving cars, electric vehicles and ride-sharing networks. In 2016, GM […]


Does Your Bank Love You or View You as an Easy Mark?

Does Your Bank Love You or View You as an Easy Mark?

By David Harder on the November, 8, 2018

Many consumers pay little attention to the quality of certain vendors. Banking is all the same right? And yet, we find that the CEO or owner of all businesses sets the tone in how customers and employees are treated.   In 1990, I launched Inspired Work out of my condo […]


Why Have Employer Brands Become More Important Than Consumer Brands?

Why Have Employer Brands Become More Important Than Consumer Brands?

By David Harder on the November, 5, 2018

Employer brands have become equally important to consumer brands.   A consumer brand tells the world why you exist.   An employer brand is who are actually are.   In our country, entire tribes of CEOs perpetuate an idea that in order to offer low-prices customers are willing to have […]


surfing spectacular

7 Questions Every CEO Needs To Answer About Talent

By David Harder on the July, 27, 2018

I wrote The Workplace Engagement Solution with a commitment to define a practical and actionable response to disengagement. It’s a big deal. According to Gallup’s last global survey about 87% of the world’s workers are disengaged. In our country, billions of productivity per day are removed from our economy because so many […]


surfing spectacular

Engagement. Mid-Management’s Final Frontier!

By David Harder on the July, 26, 2018

Success in management requires learning as fast as the world is changing.   Warren Bennis   In a recent Harvard Business School study, mid-managers emerged as the most disengaged of all workers. This isn’t a big surprise. Mid-managers are overworked, undervalued and are the most at-risk employees during lay-offs.   […]


United Airlines CRJ

Another Shocking Back Story About United Airlines

By David Harder on the March, 7, 2018

If only 13% of the world’s workers are fully engaged, there is a high probability that a wide variety of senior executives are disengaged, going through the motions and making decisions without questioning overall impact on the business. In The Workplace Engagement Solution (Career Press), I highlighted United Airlines as an employer […]


jet on pushbck

United Airlines – The Shocking Back Story

By David Harder on the October, 29, 2017

This past year, United Airlines was perhaps this years biggest demonstration in how a disengaged employee culture can impact consumers. Almost all of us witnessed security guards dragging a semi-conscious passenger off of his flight. While the guards were not employees of the airline, the UA employees took a minor […]


surfing spectacular

The 7 Engagement Questions Every CEO Needs to Answer

By David Harder on the August, 22, 2017

I wrote The Workplace Engagement Solution with a commitment to define a practical and actionable response to disengagement. According to Gallup’s last global survey, about 87% of the world’s workers are disengaged. The consulting world treats employee engagement as a chronic illness. Surveys tell us how big the problem is. It is […]


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