Tag Archive from: leadership qualities
Why the Employer Brand is the Most Important Brand of All
Who would you rather work for? United Airlines or Southwest Airlines? Google or Yahoo? Vons/Safeway or Trader Joe’s? Odds are high that you have identified the better employer with each example simply through word-of-mouth or direct customer experience. Or, you might be seriously interested in working for one […]
Why the Employer Brand Became More Important Than the Consumer Brand
Who would you rather work for? United Airlines or Southwest Airlines? Google or Yahoo? Vons/Safeway or Trader Joe’s? Odds are high that you have identified the better employer with each example simply through word-of-mouth or direct customer experience. Or, you might be seriously interested in working for one of these […]
How Southwest Airlines Continues to Fly High
There was a time when airline travel represented a special occasion. People dressed up, flight attendants served great food, and everyone had plenty of legroom. Today, airline travel is by and large a commodity. Unfortunately, when most CEOs decide their business is a commodity, they also treat the customers and […]
Stop Hiding.
Two years ago, I sat with one of the Deans at USC as she cried about the scandal with the School of Medicine, the President, and the physician who abused all of those young women. For people who have devoted their lives to students and building a world-class university, the […]
What If This Turmoil Isn’t Political?
If ever there was a time when America was at risk, it is right here and right now. Many friends and clients describe having more anxiety in day-to-day life than they did during the global financial crisis. But while we were preoccupied with the great recession, the world changed in […]
Why We Must Be Reminded Of The Values That Live Above Our Political Divide
The modern culture of outrage has created a landscape where contempt shoots down progress before even putting a seed in the ground. As many of my readers know, I am posting quotes, stories and speeches from John F Kennedy as a reminder of just how much words from our […]
Social Entrepreneur of the Month! He provides a miracle that science has chased for years.
He’s 81, a non-scientist, and has broken the code for a green future. As I shared in a recent article, Social Entrepreneurs are becoming the single most impactful and positive change in the future of work. These are people who insist that changing our world for the better can […]
The Truth Behind Mary Barra’s Debacle
General Motor’s CEO is clearly willing to take decisive action in moving the company forward. But, her overall performance is strikingly uneven. Let’s start with the good news. Barra has made bold moves towards the future by investing in self-driving cars, electric vehicles and ride-sharing networks. In 2016, GM […]
Does Your Bank Love You or View You as an Easy Mark?
Many consumers pay little attention to the quality of certain vendors. Banking is all the same right? And yet, we find that the CEO or owner of all businesses sets the tone in how customers and employees are treated. In 1990, I launched Inspired Work out of my condo […]
Why Have Employer Brands Become More Important Than Consumer Brands?
Employer brands have become equally important to consumer brands. A consumer brand tells the world why you exist. An employer brand is who are actually are. In our country, entire tribes of CEOs perpetuate an idea that in order to offer low-prices customers are willing to have […]